November means Black Friday which means, bargains to be had!!!

We have teamed up with our NIPA (Nursery Industry Products Association) friends to share the deals. You can get up to 20% off each brand for 7 days with code NIPABLACKFRIDAY.  Valid from Saturday 23rd – 30th November.


Mama Designs create award winning products for sleep, breastfeeding, dribble as well as nursery accessories. Babasac multi tog baby sleeping bag, cellular blankets in beautiful Scandi colourways, soft quilted playmats, bamboo washable wipes and breast pads…You can get 20% off with code NIPABLACKFRIDAY.

Gummee - This versatile set of teething toys can be linked together to pushchairs, car seats, cot mobiles, baby carriers of car seats - the soft silicone provides perfect and comforting relief for teething babies and can also be used as a toy to help baby with fine motor skill development’ 20% off with code NIPABLACKFRIDAY

Snooze Shade - SnoozeShade, designed by a safety-obsessed mum, is a universal fit sunshade and effective baby sleep aid for all single prams and strollers- loved by parents, endorsed by experts and perfect for baby sleep on the go!

BundleBean Bundle Bean's innovative and well-designed range of waterproof covers for pushchairs, babywearing or wheelchair users, now comes with a range of co-ordinating travel accessories in their signature scandi-inspired designs. You can get 15% off with code NIPABLACKFRIDAY.

Tidy Tot The Tidy Tot Bib and Tray kit is a weaning life-saver. It halves cleaning up time by catching food and spills with its food-safe tray and its clever no more gaps bib design that stops food falling on baby’s lap.  Use code NIPABLACKFRIDAY for 20% off the sage green Tidy Tot Bib and Tray Kit.

TumTum - TUM TUM products are designed to help little ones with more enthusiasm than expertise to be better able to feed themselves by themselves.  Designed by parents in the Peak District. Discount auto applied here…

BabyNails - The Thumble®, the multi-award winning wearable baby nail file for safe and simple baby nail care. Use code NIPABLACKFRIDAY for 20% off

Tidy Books Tidy Books' original bookcases and storage designs were created by a mum to foster kid's independence, because Kids Know Best. Established in 2004 Tidy Books uses sustainable wood and eco-friendly water lacquer, and is in partnership with national literacy charity, Coram Beanstalk to get more kids reading. You can get 15% off with code NIPABLACKFRIDAY

Zip Us In The innovative Zip Us In jacket expander panel allows you to expand the jacket you already love during pregnancy or when babywearing.  20% off with code NIPABLACKFRIDAY

Tots Up Red Bus Reward Chart  Making good behaviour good fun! Perfect for tantrum taming, potty training, better bedtimes, fussy eating and much more.3D, magnetic, red bus reward chart available from Use code NIPABLACKFRIDAY for 20% discount.


Kokoso Take advantage of our Black Friday discount to discover Kokoso Baby’s award-winning coconut oil range for little ones. From our magical multi-tasking coconut oil to our yummy coconut Hair & Body Wash, we’ve got your baby covered in natural and organic goodness from head to tiny toes. Use code NIPABLACKFRIDAY for 20% off at


Babycup Babycup First Cups - the little cup that's kind to baby teeth. Baby-sized and baby-safe, healthy weaning cup. Sippy not sucky, BPA-free, 100% recyclable. 20% off with code NIPABLACKFRIDAY


totseat-the lifesaving, award winning, original and best, washable, squashable portable high chair. Fits in its own small iPhone sized bag so can be always at hand when you are out and about with your little one. Use code NIPABLACKFRIDAY for 20% off our denim design


Fidget Bum Keep your little one nice and cosy this winter with a fidgetbum. Fidgetbum is a luxury cotton sleep aid that comforts your child throughout the night - helping them to have a peaceful and restful sleep. Use code NIPABLACKFRIDAY for 20% off

Little Sports Star Sporty toys for a fit and healthy baby.  If you love football and want your baby to follow in your footsteps, our football activity gym is a great way to share your love of the game. Use code NIPABLACKFRIDAY for 20% off on